Our favourite Parisian fashion addresses

And none of them are on Champ Elysees.


French-Swedish designer Alexandre Chapellier chose the creative Canal Saint-Martin neighbourhood for the first-ever boutique for his luxury men’s accessories label, Cinabre. Founded in 2011, the brand aims to supply the discerning urban dandy with items ranging from bow ties, neckties and boutonnières, to scarves, gloves, belts, small leather goods and hats. The quirky interior, designed in collaboration with Paris-based architect Anna Englesson, features polished concrete flooring, white washed walls, retro lighting and vintage furnishings. Made-to-order items are crafted in an on-site, separate workshop.

Front De Mode

Paris-based fashion designer Sakina M’sa has opened a concept store in the Marais, stocking her own creations alongside those of 50 fellow designers chosen for their commitment to sustainability including Christine Phung, and Léa Peckre. Besides ready-to-wear, the 2,150sq-ft space carries a selection of accessories, shoes, eyewear, beauty, leather goods and stationery over two floors. There is also a cafe, library and gallery space for exhibits or DIY workshops.


The up-and-coming French loafers brand, has opened a flagship in Saint-Germain-de-Près. They worked with artists Henry Krokatsis and Klemens Torggler on the new space. Krokatsis–known for mixing innovative materials – designed a wooden patchwork floor, while Torggler crafted one of his famous kinetic doors that resembles a geometric sculpture and swings open to Le Salon Rouge, a hidden alcove at the back of the store where customers can shop for limited-edition collections. After nine years on rue de Sévigné in the Marais, leather goods and accessories designer

Isaac Reina has moved his sleek and luxurious collections into a new location, next to Musée Picasso. The plain white space, which used to be an art gallery, is well suited to Reina’s minimalist architectural creations, which are displayed on raw plywood cubes and shelves. This new location offers the brand more space and greater visibility than before, with its 777sq-ft and large corner windows. The boutique carries Reina’s line of handbags, travel bags and small leather goods made from vegetable-tanned leather in warm, natural shades.

L’Appartement Sézane

This apartment-style concept store from Paris-based women’s fashion label Sézane is a physical extension of the online brand itself, a place where customers can see, touch and try on new collections, stay for a drink and then place an order, which will be delivered free of charge in Paris and nearby suburbs within 48 hours. The boutique, which also offers a range of home and lifestyle pieces, has an at-home feel with decor blending mid-century and Hollywood Regency influence.

Contemporary menswear brand Maison Standards, known for its focus on classics such as sweatshirts, cotton shirts and quality plain tailoring, has opened its first bricks-and-mortar store in the Haut Marais, which operates more as a workshop. It’s only open during the afternoons, and actual in-store sales are exclusively processed through Maison Standard’s website, with no cashier in-store. The idea is that customers can touch and try on the clothes, learn about how they are made, and then order them to be delivered to their home.

MKT Studio, a new arrival on the thriving French contemporary scene, has opened its first store on rue Bonaparte, showcasing the label’s brand of Parisian rock-chick cool. The boutique features an inspiration wall with images of style icons including Patti Smith, Marianne Faithfull and Jane Birkin, including a collaboration with Universal Music on limited-edition T-shirts paying homage to The Ramones, Pink Floyd and David Bowie.

Pas de Calais, the Japanese brand named after and inspired by the region in the north of France, has opened an 800 sq-ft flagship on rue de Poitou, in the heart of the Marais. The boutique, which replaces former multi-brand store Shine, matches the brand’s organic, artisanal feel, featuring textured walls, rustic wooden furniture and hand-laid wooden floors resembling an arty jigsaw puzzle. Yukari Suda, the brand’s founder and designer, was inspired by Calais’ moody weather for her latest collection, which translated into shades of grey, white and creamy tones, used across cashmere and silk dresses and coats.

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